Stephen H. Dunham

Director, Sr. Project Manager

Business Solutions Architect &

Strategic Thought Leader

Digital Commerce includes all the various aspects of modern eCommerce, plus a lot more. Digital Commerce development projects are becoming increasingly complex. The associated list highlights many of the common components to be considered in the integrations.

As a tenured senior Internet consultant, Stephen Dunham has served extensively in analytical and managerial roles. Regardless of job title, he is always exercising project management best practices, and is always looking at the big picture. As a consultant and professional communicator, he sees it important to educate stakeholders, mentor team members, and manage expectations. He is qualified to serve in a number of different titles including PM, BA Lead, Director, VP, etc… However, instead of being concerned about job tile, Dunham is focused on understanding the mission and delivering to it.

Verizon.com – eCommerce Team

As a Sr. BA, managed requirements documentation for Verizon’s online New Connect and Add-a-Line product ordering. Liaising amongst the business stakeholders and the development teams, and coordinating efforts impacting dozens of constituents.

As a project manager, responsible for multiple projects totaling $2.5 million to $3 million.

Common Digital Commerce

         Project Considerations

• User account creation
• User account management
• Shopping
• Ordering
• Order management
• Order status
• Data transference
• CRM integration & customer service
• Messaging to customer
• eMail management
• Campaign management
• Subscription management
• View customization
• Advertising display
• Affiliate advertising
• Search engine optimization
• Product display
• Pricing
• Promotions management
• Payment & validation
• Fraud prevention
• Fulfillment
• Ratings & reviews
• Social networking
• Hardware & infrastructure
• Data structure
• Data security
• Compliance

Speed FC – eCommerce Integrator

Project Manager responsible for managing the schedule in MS Project for a large national retailer. The initiative was highly complex. It utilized a distributed team and offshore model.

TheCheesecakeFactory.com – Project Services

Sr. Consultant leading the requirements documentation and QA Test preparation on the Joy To The World holiday promotion (on behalf of RAZOR interactive agency). Included FaceBook integration

The MasterLink Group – Internet Developer

Founder and President. Pioneering the Internet. Built the company in the early days of eCommerce. Architected the infrastructure. Managed the development. Serviced clients such as TU Electric, CITGO Petroleum, and Sonny Bryan’s Barbeque. Personally responsible for CITGO’s online credit card application and TU’s Home Energy Efficiency Tour marketing project.

WalMart – SamsClub.com ATG Integration

Sr. ATG eCommerce Business Analyst and Requirements Manager at the Wal-Mart Home Office. Responsible for managing scope definition and requirements documentation for the mission-critical ATG Merchandising module of the SamsClub.com ATG Portal ecommerce initiative. Working on requirements for the SamsClub.com Auctions site (Auctions.Samsclub.com). Scheduling and managing the Merchandising requirements timeline. Working closely between the business client and the technical architects to ensure clarity and conformance (leading the RGS & JAD efforts). Commanding in-depth familiarity with the full Merchandising lifecycle, as well as with the marketing lifecycle including email campaigns. Performing gap analysis. Mentoring business analysts and advising project managers. The complex program includes over 75 different integration points; a few of the well-known ones include Endeca, Scene 7, Web Collage, Silver Creek, Sterling/Yantra OMS, Kwikee, eBay/FairMarket, WebSphere, payment/gift cards, and many more. The Merchandising application is the single most-complicated project module. Business benefits include automating certain roles to streamline processes and bring new SKUs to market quicker. Sam’s Club, owned by Wal-Mart – the world’s largest retailer – is the second largest members-only wholesale club and growing.

Plethor Works, Inc. – Internet Consultancy

Sr. Consultant & President of web development and integration. Procuring domain names. Architecting business plans. Determining infrastructure. Responsible for development and third party relationships. Managing a distributed workforce.

• InternetJobs.com – Creating a job board and integrating into a job exchange network. Implementing user account management and online payments.

• Traffic Report.com – Achieving top-ten SEO rankings for the "traffic report" keywords. Integrating Google Maps and real-time traffic data. Establishing affiliate advertising relationships for offering pay-per-click ad placements to network partners/advertisers.

• LoanQuotes.com – Overseeing the development of a mortgage lead capture website, and setting up affiliate advertising relationships. Personally marketing the website purchase opportunity to potential buyers such as Tom Evans, CEO of BankRate.com. Generating positive cash flow. Selling the domain name LoanQuotes.com for a profit.

• CustomRides.com – Overseeing design and implementation of CustomRides.com. Creating a blog. Integrating PPC affiliate partnerships.

Symantec.com – Portal Integration

Managing the documentation and leading the requirements campaign (RGS, JADs) for Symantec.com’s Endeca search functionality in the initial release of the Fusion (portal) project. Providing consultation to Symantec & Borland for integrating CaliberRM into their project management environment .

Corel Corporation – eCommerce Process Analysis

Sr. Business Analyst/Process Analyst responsible for leading the project to map Corel’s business processes in consideration of their ATG eStore portal implementation. Leading a distributed team in working closely with the business owners and SMEs to identify their functional areas, the processes within them, and map those processes. Establishing a standardized mapping template in Corel’s iGrafx process mapping program. Identify problems & bottlenecks, and identify opportunities for process change and improvement, including replacing WebSphere with ATG. Working closely with PMs and coordinating amongst various ongoing IT projects. Presenting to the executive project sponsor.

Handango.com – ATG Implementation

Senior Business Analyst on Handango.com’s replatform/redesign to an ATG foundation. Identifying and documenting the project scope. Working closely with business stakeholders in understanding their full lifecycles for merchandising, marketing, and email campaigns. Conceiving and championing the design and management of a requirements database (in MS Access). Tangibles include requirements statements, use cases, process flows, site maps, taxonomy/ontology analysis, and wire frames. The database also facilitates the ease of complex traceability for testing and quality assurance.

Skill Sets and Activity Descriptions

• Project management
• Delivery management
• Business analysis
• Process engineering
• Documentation development
• Use case authoring
• Test preparation
• Validation
• Deployment

• Full SDLC iterations
• Project initiation
• Engagement management
• Mission statements
• Scope definition
• SOW determination
• Project recovery
• Think strategically
• Negotiate
• Solve problems